GARY MASON

Voice Over Talent

443.624.3014

gary@audiomaticvoice.com

Training

FORE!

Encouragement, Getting Started, Training, Voice Over

Welcome Back!

Thanks for reading, and if you are a new subscriber; Welcome and thanks for joining us!

Golf

If you know me, you’ll know that if the question is: Golf? The answer is always: YES! Like voiceover and acting, I started golfing later in life. WOW was that a mistake!  I am now working diligently to make up for lost time by playing as many rounds a week as humanly possible.  Just this past 4th of July weekend I played Friday, Sunday, Monday, AND Tuesday.  Notice my weekend began on Friday and extended through Tuesday…when you are no longer working that “day job” your weekend can be as long as you want it to be!  And just to rub it in, I just booked s tee time for TODAY as well.

I’m not very good at it, though

I mean, I guess for someone who has only been playing the game for a little over three years, I’ve done alright but I am at the point now where I typically shoot in the high 90’s or low 100’s.  For those of you who golf, you’ll know that this skill level will never get me qualified for the PGA.  Or any other tournament for that matter.

Nonetheless, I enjoy it

Now, the people on the tee behind me, waiting for me to clear the fairway (HA – the fairway – it’s a mythical place where balls never land!) are probably not having nearly as much fun as I am, but this post is about ME and golf, not the frustrated golfers behind me.  I enjoy the challenge of it all, and the aspect of competing with myself each round.  Every time I tee up on the first hole I am trying to improve on the game from the day before. Sure, it’s great to have a lower score than the people you’re playing with, but in reality, you are competing against yourself out there.

And THIS weekend…

I managed to do JUST that. I broke 90…yes, that’s right, I shot an 87 yesterday!  Again, not going to qualify me for the PGA, but it was definitely a personal best.  Sure, I still sliced the ball into the rough, the sand and even the trees (Trees are not my friend on the course, as pretty as they are I wish they’d just cut them all down), but somehow I managed to hit some really good approach shots that got me close to the pin on my second (or third on the longer PAR 5 holes) shot.

And how did I do that?

Simple, lessons. That’s right, after I joined our local club, the Springfield Golf & country club, I quickly signed up for lessons with one of their pros.    And then I hit the driving range a couple times a week to practice what he was teaching me.  And then I played as much golf as I could.

I hate it when things wear out…

I’ve been steadily improving (last year I was hitting 110-120 and the year before that…well, you don’t want to know).  So this weekend, I needed a new golf glove because the one I was using developed a hole in the palm, so I headed to the pro-shop and picked up a new one.  By the time I finished the round, the NEW glove had a hole in the same place.  I thought “cheap gloves” and yesterday returned to the pro-shop to complain and maybe get a new glove.

One Thing…

Of course, one of the club pros was there, and when I explained to him what was going on he asked me a few questions about where the glove was wearing out and what type of wear.  He actually walked down to the cart to look at the old glove…great customer service at this club!  The first thing he said was: “Your glove shouldn’t be wearing there at all, show me your grip”.  You see where this is going, right?  I was gripping the clubs wrong.  He looked at my grip, made one suggested change, and sent me on my way.

AMAZING!

It’s amazing to me how JUST changing the grip changed my game!  Balls were (mostly) flying straight and a lot of them actually landed IN the fairway.  For those of you who golf, and like me rarely hit from the fairway, I am here to tell you that hitting from the short grass is MUCH better.  Anyway, the point is, all I had to do was change the way I was HOLDING (vice swinging) the club for an improvement of about 10 strokes.

Here’s the thing…

Voiceover is much the same.  No, you should not be recording from the fairway – far too much background noise as the people teeing off behind you will NOT be happy.  But like golf, a career in voice over is not as easy as it seems it should be.  I mean, in golf all you’re doing is smacking a little ball around in a field, and in voiceover all you’re doing is speaking into a microphone.  Seems like they should each be pretty easy to accomplish – until you try them.

Lessons!

The lessons helped in golf, and they help in voiceover AND acting as well.  Just like you can’t simply buy a set of clubs and start competing on the links, you can’t just buy a microphone and start recording professional voiceovers that people will want to buy.  You are going to need to get training.  There are numerous ways to get the training you need, from pre-recorded video lessons like Masterclass (better than nothing, but not the best since you don’t get direct feedback), to structured coursework like you’ll find at Edge Studios to in-person or virtual group classes like you’ll find at Such a Voice, right down to one-on-one training with a personal coach like Scott Burns. Take lessons, it helps!

Coaching…

Taking classes is good, but it is not enough to finish classes and then just jump in.  Individual coaching is a necessity in this field.  Each person is different, and structured classes, while needed, will not address individual adjustments.  A personal coach will be able to find that “one thing”, like my golf grip, that needs attention and help you make the correct adjustments.  And no, your grip on the microphone will not need to be adjusted because…never, never, never…hold the microphone in your hand!

Time…

As with almost everything in life, improving your voiceover or acting skills takes TIME.  If you are frustrated with where your career is at, start by giving yourself a break, then a coach, and then time to practice what you’ve learned.  Over time your performances will get better and better, until one day, you’ll be hitting under 90 every round!

A quick aside.

Thanks for reading to the end, but if you’re looking for something else to read, why not take a look at a couple of the promotions running through book funnel now:

A New Dawn – Non-Fiction / How To & Instructional and Sci-Fi & Fantasy

Mega Non-Fiction Promo – Non-Fiction / How To & Instructional, Non-Fiction / Inspirational, and Non-Fiction / Self-Help

There are a LOT of great titles in these book promotions, you are almost guaranteed (ALMOST) to find something that strikes your fancy.  And if you haven’t already gotten it, you’ll find my book, Everything You Ever Wanted to Know About Getting Started in Voice Over, But Didn’t Know Who to Ask, in both of them.  Happy hunting!

If you enjoyed this, please leave a comment below to let me know.  If you DIDN’T enjoy it, well, I’d like to hear from you too!

If you haven’t already, please feel free to subscribe so you don’t miss anything!

 

Skiing and Voice Over…or…DON’T GIVE UP!

Encouragement, General, Getting Started, Training, Voice Over

Welcome Back!

Thanks for reading, and if you are a new subscriber; Welcome and thanks for joining us! I know you were eagerly awaiting a post last week, but as I mentioned week before last, I was in Salt Lake City, Utah for my M-I-L’s 80th birthday.

UTAH

Have you ever been to Utah?  No? Neither had I till my met Karen, who grew up just outside Salt Lake City.  Man, what a beautiful place.  If you didn’t know, SLC sits in a VERY flat valley surrounded by gorgeous mountains.

This picture does not do it justice

We had a really great time this trip, and the birthday party was a HUGE success.  It’s really nice to celebrate a milestone birthday with someone and see how many people love them.  Happy Birthday mom!

A Funny Story

Yeah, I know this blog is supposed to be about Voice Over, I’ll get to that…but I have a funny story to tell you about one of my first trips to Utah.

You see, Karen grew up there (as I mentioned) and with perfect mountains all around, it is easy to understand why someone would become a skier.  Karen did.  I, on the other hand, grew up in Cleveland, Ohio, and while Cleveland definitely has some things to offer (like Lake Erie!) the one thing it does NOT have is a mountain.  Hardly even a hill.

I was not a skier

But, when I started to date Karen, I agreed to give skiing a try since she liked it so much.  She got me hooked on golf, but THAT’S another story.  Anyway, we headed to Wisp (in MD) and I took about ½ day of lessons and practice on the bunny slope…and I was HOOKED!  I actually got the point where I could:

  1. Turn
  2. Stop
  3. Get ON the lift without falling
  4. Get OFF the lift without falling.

I was sure I was ready for the Olympics!  Well, not really, but I was CERTAIN I could do this skiing thing!

And then…Utah

So we were heading out to visit her mom in the winter and we decided we needed to bring all of our ski stuff so we could spend some time on the slopes while we were there.  It would be an understatement to say I was not prepared for what faced me there.  Just in case you weren’t aware, with an elevation of under 4000 feet,  Marsh Mountain in Garrett County Maryland (where Wisp Resort is located) PALES by comparison to the 11,000+ feet of the  Wasatch Mountains situated to the East of SLC and Snowbasin Ski resort, where Karen took me because they had “easy slopes”.

This is NOT your mama’s ski resort!

First, when you ski on the East Coast, it is a simple affair of getting on the lift, getting off the lift, skiing to the bottom, then getting on the lift and going to the top again.  If you want to go to a different slope, you just get on a different lift at the bottom…well, for the most part.  At any rate, it is SIMPLE.  At Snowbasin, you need a MAP.  Depending on where you park, you’ll probably need to SKI to the first lift, and then choose a run to take, then get on a different lift and head to another run.  You can easily get lost working your way around the mountain.

SLOPES!  HA!

The very first thing I noticed when we got out of the car and started to head downhill was:  There are no “slopes” on this mountain, and it is NOT a “hill”.  I found myself staring straight down (or so it seemed to me) a cliff.  Well, I suppose straight down is technically a slope, if you’re a mathematician:  I was far less worried about math, and a LOT more worried about dying on the mountain that day.

It MAY be a guy thing…

I don’t know, but when Karen and her friend gracefully headed down the “slope” (I’ll just call it that from now on I suppose), nice and smooth and at a reasonable pace, there was no WAY I was going to chicken out and not head down myself.  I refused to be shown up!

My skis

When I bought my shiny new skis, I told the 20-something guy helping me at the ski store that we were headed to Utah.  He selected the perfect pair of skis for me to ski in Utah.  Karen questioned the wisdom of the extra-long skis he chose, but I told her he assured me they were perfect.   If you’re a skier, you know that “extra-long” can be translated to “Very fast and difficult to control”.  **NOTE TO SELF**: Never listen to a 20-something ski guy when you are approaching 60 and just getting started.

WOW – They were FAST

If I even THOUGHT the word slope, my skis were headed downhill FAST and with a mind of their own!  I won’t bore you with details of each hill, just know that I spent more time trying to stand up on a steep angle and get my skis back on than I did actually skiing.  Karen and her friend, sadly, spent more time standing at the bottom of the hill laughing at me.  Even on the fall where I apparently broke a rib.  Skiing can be dangerous for an old brittle guy like me.

Exhaustion…but

By the time the girls were ready to quit, I was beat up, sore and exhausted.  I could barely stand.  Remember how I mentioned you need a map and could easily get lost?  Yeah, well we were about 3000 miles and several slopes/lifts away from the car.  Maybe not 3000 miles, maybe more like 3…but it FELT like 3000.  I was done, but I had to ski for another HOUR to leave.  I had no choice but to keep going or die on the side of the mountain.

What does that have to do with Voice Over?

I’m glad you asked!  The story of my first ski trip to Utah seems unrelated, but it reflects my (and I suppose many of your) journeys in Voice Over.

In the Beginning….

No, not Charleston Heston, but when we first start out in voice over, or any new endeavor really, it’s like that first day for me at Wisp on the bunny slope.  We take some lessons, get some coaching…and then one day it seems like we “get it”.  We can turn, stop, get on and off the lift without wiping out. It’s a great feeling, we MIGHT even book a small job and feel good about ourselves!

But one day…

But then, as we gain confidence, we “head to Utah” where we can begin trying out the big slopes.  Those higher paying Voice Over jobs.  Suddenly, we are competing with pros, people who have been doing this for years.  And then we spend a lot of time falling down and trying to get back up.  Thankfully, those seasoned pros aren’t standing at the bottom of the hill laughing at us, well, except on Facebook when we ask dumb questions that have been answered a million times.  Anyway, it feels like they are sometimes.

And then you may feel “done”

Or maybe not, but likely so.  Your legs will be shaking, your chest on fire from a broken rib…you may feel like you can’t continue, and you never want to do this again.  OK, not literally, but you get the point.  You may come to a point where you just want to throw in the towel and find something else to do.

DON’T

That’s right don’t do it!  Keep on going!  I know it’s not like you are stuck on the side of the mountain with no choice but to “keep skiing” but keep skiing anyway.  Make it back to the relative safety of the car.  Drive home, put your feet up, have an “adult beverage” or six (if you’re into that), and then gear up the next day and try again.  Maybe not the next day, maybe, like me, you need a week or so to let the fractured rib heal…take the time you need to get re-centered and then head out again.  Get some coaching, get a practice partner, find a mentor…and keep chugging along.

It gets better…

It really does.  Like with any other thing you try to do, at first you are pretty terrible at it, then you get good enough to be encouraging, then you hit a slump and THEN you start to be GOOD at it.  Giving up means you never get to the GOOD stage.  Personally, I look forward to the day I consider myself good at Voice Over…well, and skiing…AND golf…but again, that’s another story altogether.

 

If you enjoyed this, please leave a comment below to let me know.  If you DIDN’T enjoy it, well, I’d like to hear from you too!

If you haven’t already, please feel free to subscribe so you don’t miss anything!

 

Slow Days

Encouragement, General, Training, Voice Over

Welcome Back!

Thanks for reading, and if you are a new subscriber; Welcome and thanks for joining us!

Slow Days

A long time ago when I was stationed in Charleston, SC I used to joke that local licensed drivers were issued a calendar every year to let them know which days were slow days, and which were stupid days…and that the reality was every day was a stupid day.  No offense to Charleston drivers here, I was young and stupid myself those days, so it was really all me.  As it turns out, I’ll be heading down to the Charleston area next weekend to visit my daughter and have a look at my property to start building, so I’ll let you know if traffic is still the same.

What does any of that have to do with Voice Over?

Nothing really, but when I decided to write about slow days in this business and some ideas of how to deal with them, that came to mind.  Probably BECAUSE I’m headed down on Friday and have been thinking about it.

Slow Days (CONT)

What I really want to talk about this week is what we can do as independent artists when things slow down, as they seem to have done this week.  The truth is, auditioning and recording are not the only things our businesses need, and having some slow periods is actually pretty useful for you to catch up on some of the tasks you’ve been putting off.  Below are some ideas for you to consider, in no particular order.

Marketing

Yes, I know it is a dirty word, but when you are not busily auditioning or recording for clients it is a PERFECT time to do some of that marketing you’ve been putting off.  I’m no marketing expert, but I can think of two off the top of my head.  If you lack experience or confidence in your ability to market, maybe taking some marketing training would be a really good idea while you have the time.  Check out Joshua Alexander’s website for training opportunities.  He’s been at this a while and really knows his stuff. If he doesn’t tickly your fancy, maybe Marc Scott is your guy.  Either of these guys can help you jump start your business.

Start Local

If training is not your gig, then the easiest way to start marketing yourself is to reach out to businesses in your own community to see where they may need help.  Think about radio stations for example.  Do they hire local talent for their radio spots?  Any advertising agencies or production houses in your area?  Introduce yourself and let them know you are available to help them.  Remember: You are not trying to “sell” your services, you are both trying to establish relationships AND looking for places where your services will help your prospective clients.  Marketing is not about what clients can do for you, it’s about what you can do for them.

Work on a new DEMO reel

Have you been thinking about getting into a new or different genre of VO?  Now is a good time to start working on putting together a demo reel to highlight your abilities in that genre.  Maybe you want to do character voices for animation or branch out into audio books or e-learning.  While things are slow, it is a perfect time to broaden your horizons into something new.  Which leads directly into…

Training/Coaching

Yep, I know those are dirty words, but maybe now is the time to devote some time to training.  If you are looking to branch out into something new, you’ll need to catch up with the latest trends in that genre, and you’ll definitely want someone to coach you in preparation for recording a new reel.   If nothing else you’ll learn whether or not you have what it takes in that genre, and at the end of the day you could just have a shiny new demo reel to use in that first suggestion (Marketing).  Just make sure you are working with someone who is working in, and has experience with, the genre you are aiming for,

Improve your space/equipment

It may seem counterintuitive to invest when times are slow, but slow periods are a great time to take care of some of those annoyances in your setup, or to upgrade equipment or software.  You never want to change equipment in the middle of a hot run and learning new or upgraded software takes time.  Do it while there are not lots of auditions pouring in.  Maybe you need to add more acoustic treatment to your room, or have been wanting to build that awesome booth to move out of your spouses walk-in closet; now is a great time for that.

Start blogging/Write a book

You don’t think you have it in you?  Neither did I.  And here I am writing a weekly blog.  To be totally honest, I do struggle at times to come up with topics to write about, but there always seems to be SOMETHING to say.  You can even get some great ideas from reading other peoples blogs.  Now, before you get the idea I’m suggesting you plagiarize your favorite blogger, what I am suggesting is that a lot of the time reading other blogs give me things to think about which leads to new topics.  You could even put a new “spin” on someone’s topic, or spin something wholly different from it.

Wait…write a BOOK?

Yeah, write a book.  I did, and I did it by writing a weekly blog and then bringing together all of them that dealt with the same topic and then smoothing them out into something that flowed better.  I never thought I’d be a published author, but here I am and it was easier than I thought (don’t get me wrong, I didn’t say it was EASY…just easier than I thought it would be.)  Trust me, if I can do it, you can do it.

Learn something new

Not very accomplished at engineering your audio; maybe relying on a professional engineer to do that for you?  Why not take some online lessons for audio engineering?  If you are a Studio One or RX8 user, Don Baarns is pure gold! He offers a couple recorded series for S1 and RX, but he can also be booked for one-on-one individual coaching to help you not only improve your audio quality but to understand what your software is doing.  He is priceless.

Take an acting class

Believe it or not, as I have written about before, voice over, no matter what the genre is acting as much as it is for stage or film.  It may not seem like it, but every time you get behind the mic you are playing a role.  Acting classes help you learn how to break down a script to find the subtext, which is what clients REALLY want the audience to hear.  Especially if you are working in audio books, acting classes are invaluable.  And if you’re like me, it COULD lead to an actual stage or film acting career to go along with your VO.

Unclutter your space

I know, not fun.  But neither is sifting through piles of paperwork trying to find that one invoice that either needs to be paid or for the client that needs to be reminded to pay.  An uncluttered desk makes working easier, and if you clean it up and file everything, next year when it’s tax time life will be a LOT easier.

Catch up with past clients/contacts

Now would be a good time (OK, ALWAYS is a good time!) to reach out to past clients and contacts just to see how they’re doing, see if they need any help and most importantly; Keep YOU on the top of their mind so you are the first one they think of when they DO need something.

ALWAYS something to do!

No matter what you decide to do during slow periods, there is always SOMETHING to do to keep your business moving forward. Don’t let slow periods discourage you; take advantage of them to get all the things you have been meaning to done now o they are not hanging over your head later when things pick back up!

 

If you enjoyed this, please leave a comment below to let me know.  If you DIDN’T enjoy it, well, I’d like to hear from you too!

If you haven’t already, please feel free to subscribe so you don’t miss anything!

The Producer and Coaches Perspective

General, Training, Voice Over

Welcome Back!

Thanks for reading, and if you are a new subscriber; Welcome and thanks for joining us! I wouldn’t normally post a guest blog so closely with another, but this week I am breaking all the rules.  Below you’ll find an article written by my VO coach Scott Burns.  Along with coaching, Scott is a producer, AND VO artist himself.  He writes below from the perspective of coach and producer.  I hope you enjoy this insight from Scott!

Intro…

Gary, thank you so much for inviting me to share my perspectives of not only being a Voiceover Coach, but that from my perch as a producer as well.  I’ve been so fortunate to have been able to work on both sides of the glass over the years and the experience has lent favorably to how I approach auditioning.  Instead of the, “Here I am…I hope they like me” approach, I’ve adjusted it to, “How can I help them hire me?”

Who’s listening, anyway?

Most audition listening parties involve the audio engineer who’s going to produce the commercial, narration or animation project you’re reading for.  Thus, I tend to aim my reads towards the engineer who has probably already built the basic soundtrack or pieced together the video timeline. If I provide them with what they’re looking for, instead of, “Here’s me reading the words just as you punctuated including the typo,” there’s a better chance my read might persuade them to slip it into their “Selects” folder.

So how DO you provide reads they’re looking for?  This where self-direction comes into play. In essence…you become a coach.

Back in the day…

There was a time when voice actors were invited to audition by traveling to a local recording studio, mingle with other talent in a waiting area, be handed copy to familiarize themselves with and eventually be escorted to a room, “where the magic happens!” The audio engineer would adjust the microphone to your height, make sure to point out the volume adjustments for the headphones, then shut the heavy door with a whoosh…leaving you to settle in to the sudden yet comforting silence.

There were benefits to in-person auditions…

While you’d lament that you should have actually familiarized yourself with the copy rather than spending way too much time ‘catching up’ with fellow VO talent in the lobby, you knew the engineer would offer the opportunity for you to do a second take if the first one lacked luster.  You might even have the ad agency’s creative director there to offer clarity as to what they’re wanting to hear.  Ahhh…the good old days.

NOT anymore…

Now of course we’re going it alone. Just you, the foam and lot of ambition.

And how DO you stand out?

So how CAN voice talent know if their performances are actually resonating with their intended target audience of producers, writers and casting directors?  Are all the workshops and classes they’ve invested in are paying off?  What guidance IS there to know if they’re turning in flawless auditions or not so off the mark their reads are set aside for the ad agency’s office Holiday Party for a good and hardy laugh?

Sadly, there are no guarantees to assure you’ll book a job, even if you have checked all the boxes for ‘perfect presentation.’  You just have to take solace in the fact that, in voiceover, “It’s not rejection…it’s selection.”

Remember, they WANT you to be the one!

Casting directors and producers WANT you to be good!  They have a lot at stake to find the perfect candidate for a project that’s probably 89% done, but just needs the cherry of your vocal performance to top it all off.  The last thing they want to do is suffer listening through countless lousy auditions, putting them in a foul mood and questioning why they got into advertising in the first place.  (Mother wanted them to become a dentist to begin with and now here they are…trapped…with nary a trace of Novocain to numb the pain!)

Bad auditions….

Based on my experience from casting spots for the ad agency I produce for, you’d be amazed at just how MANY bad auditions are submitted regularly.  Not just from the Pay to Play sites either…but from various talent agencies.  I’m not sure if some actors feel like producers can get an essence of what they’d sound like on the commercial simply by reading into their iPhone while standing in the kitchen…or if we can make the leap of “here’s what I’d sound like reading your heartfelt public service announcement” while auditioning from my car.

If you can’t be in a perfect space, do the best you can…

Mind you, I’ve auditioned from my car!  I’ve even booked a job where I’d auditioned from my car! So yes, there are exceptions.  I just had the presence of mind to utilize a great quality mic in a secluded part of the town I was visiting.  I lucked out of course, but had I done the read with the window down and car in motion as the young person was apparently doing for her audition it’s doubtful my submission would made the first round of cuts.  (The holiday party folder, yes.)

P2P sites…

In the case of Pay to Play sites, take heart in knowing that around 80% of the auditions submitted are pretty bad. So even though you’re competing globally, the chances are if auditioning skills are GOOD, your reads will consistently float to the top.

Even from talent agents…

With regards to auditioning through talent agencies, here’s a few things topping my PEEVES list you’d be wise to avoid doing.

 

  • Mislabeling your file. Some projects require a ton of organization to keep all the names and roles straight.  So if it’s requested you label your file: Anncr_PatSmith_VOagency  and the talent labels it: Pat S.   (or some other variation), then there’s a real good chance that file is going to get lost in the shuffle or tossed to the trash.
  • Sending a file that’s NOT an mp3. Wav, Aiff, Mpeg4 or anything other than the industry standard mp3 just tells me you’re a novice and might be difficult to work with.  (OK I’m not that harsh really…but it is annoying)
  • Loosely edited files. I’ve had auditions come in where you click to play and don’t hear anything until about 5 seconds in.  IF the reader sounds decent enough, I’ll go ahead and trim it down for the listening party participants…but that’s an added step I can’t guarantee many producer/engineers would have the time or patience to do.
  • Unmanicured audio. I’m not asking that you run your audio through every de-clicker, lip smacker and breath sucker plug-in on the market…but DO trim, clean and make it sound as broadcast ready as you possibly can.  Remember that a lot of other talent are taking these extra steps necessary to present their vocal wares, so you’re being compared.

They won’t listen “through” the bad audio

More and more we can’t rely on the decision makers to ‘connect the dots’ as to how you might sound on their commercial, narration or game project.  In years past they might hear an audition come through that was less than stellar quality-wise…but they were told, “Oh he’s on vacation and did this over the phone for Jenny at the front desk.  We’re lucky she had her cassette recorder handy!”

It has to be good NOW…

Today it’s do-or-die.  You’ve got to knock them out of their socks and off the chair from the moment they hit play.  Remember too that your audition is a marketing tool.  If your voice isn’t right for the particular project they’re producing…there’s a chance you’d be PERFECT for another one they have in the works.  Again, speaking from experience here as the owner of the company I work for actually said, “Oh wow…not for this spot, but keep her in mind for another spot I’m writing.”

OK, so how do we knock their socks off?

“So, Scott, you’ve told me what NOT to do. How about something TO do that will help me when I’m sitting all alone in my Self-Director chair?!”

Well, I’d honestly suggest you consider investigating a variety of well-respected industry professionals to help with a tune up every couple of months or so.

“But Scott, wouldn’t that take clients away from you?!!”

“Not for long,” I’d reply.  Because I always provide candy for performances well done!

Learn from those that have gone before you.

No, of course that’s not the case…Zoom meeting calls don’t have that feature on their platform yet.  But I do believe it’s wise to seek the opinions of others in the voiceover industry.  We all have different doors used to enter this business and perspectives may vary on how to manage one’s way through their voiceover career.  One thing’s for sure, working with a person who’s learned ‘on the job’ their entire career can shave years off yours having to do the same.

At some point, you HAVE to audition…

Mind you, I’d caution against OVER coaching yourself!  I’ve seen cases where some people settle into a comfort zone and as long as they’re “in school” they’re excused for not booking work.

Again, tune ups are fantastic!  With the ever-changing trends in advertising, it’s good to stay fresh with what’s booking.  The onus is then on the performer to apply which methods and techniques work best for them.

KEEP PRACTICING!

In closing I’d say the best way to achieve greatness and dazzle producers with your auditions is to continue reading everything around you ALOUD.  It helps build your memory muscles for eye-to-brain-to-mouth functionality, breathing and more. Truth be told I talk to myself while driving to work every morning.  It helps me develop different character voices and keeps my improv skills nimble by reading billboards, signage on trucks and most everything I observe along the way. So far I’ve been lucky not to be pulled over by the Nut-Job Police.  Give it time.

Scott Burns is a highly sought-after coach and demo producer with voiceover credits including Nintendo’s Super Mario Games (Bowser), Nickelodeon, Amazon, Miller Beer, Microsoft, T-Mobile and more. Burns day job includes casting and audio production of radio  commercials as well as video projects for the Seattle area advertising/marketing agency, Destination Marketing.

Thanks Scott!

I hope you’ve enjoyed reading about Voice Over from my friend and cvoach Scott.  He brings many year’s experience to this craft, and has helped me immeasurably to become a better VO artist.  If you’re interested in possibly discussing coaching opportunities with Scott, or to book him for a VO gig you might have, you can reach out to him through his website: Book Scot Burns.  Thanks for reading, see you next week!

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Preparing the script

General, Training, Uncategorized, Voice Over

Welcome back! 

Thanks for reading!  If you are a new subscriber, thanks for joining us!

This week let’s talk a little bit about script preparation.

OK, I get that voice over is not exactly “The Ten Commandments” or “Gladiator”, but even a quick 15 second spot requires a script, and that script is going to require some kind of preparation before you deliver your lines.  So, how exactly do you prepare a script, didn’t the writers already do that? Get ready for your close up with Mr. Demille!

Actors

Unlike a quick 15 second script for voice over artists, for on-screen and theater actors, script preparation is a long form exercise. One of the first things an actor does when preparing a role is to figure out who their character is.  As I’ve mentioned in a previous post, Samuel L Jackson says in his Master Class, your character is a 3-dimensional human being who had a full life before he shows up in the scene.  Just like real humans, everything this character does is flavored by everything that’s happened to him in the past.  When he enters the scene, he is coming from somewhere, and when he exits the scene he is going somewhere.  The actor’s job is to make the audience believe that.

How do they do that?

I’m glad you asked!  One of the best way to figure out who your character is would be to read source material.  If a play, TV Show or movie is based on a book, the fastest way to learn who your character is would be to read the book.  An author has the luxury of however many pages he needs to give the reader all the intricate details that develop characters in his or her book.  Reading the source material let’s you know a LOT more detail than the script ever would, and helps you understand why the character is acting a particular way or saying the things he says.  It ALSO helps you know HOW the character might act in a given situation and how he would say the things he is saying.

What about the other characters in the scene?

If there are other characters in the scene, it is important to know how your character feels about them.  Does he like them?  Love them?  Despise them?  Do they frustrate him?  All of these things (and more!) coupled with the character’s history will inform how a actor portrays a character.

What if there is no source material?

Well, obviously if there is no source material, you can’t go to that to figure it out.  The only real option is to make it up!  That’s right, MAKE IT UP!  Sit down and write a page or two detailing the characters history, physical attributes (does he limp?  Stutter or stammer?).  This is possibly the most fun part of character development because you have full artistic control (well, at least till the director gets ahold of it) over the character. You are fleshing out the details of your character so you can bring him to life!

Choices!

As an actor, you have to make choices.  The choices you make about your character drive who that person is, and how he acts.  As previously mentioned you can draw information from source material if it’s available, or make it up, but either way you are going to have to choose certain experiences and details that you’ll highlight in your performance.  Every actor, whether theater, screen or voice over, needs to make choices about their character and stick with it!

How in the world does this relate to voice over?

The short answer is, that voice over artists ARE actors and need to develop their character just like theater and screen actors.  Your scripts are shorter, and you have far less time to record and submit an audition, but the process is very similar.

Preparing a VO Script…

With very few exceptions, a script you are going to record is a real person, speaking to one or more other real people.  You may be a manager speaking to an employee, a husband speaking to your wife or a salesman speaking to customers.  No matter what, you are portraying someone, speaking to someone else.

Choices (CONT)…

For voice over, it is important to make choices about your character the same way a theater or screen actor would.  This is actually obvious if you are doing voice over for animated cartoons, or even video games.  Also pretty obvious if you are narrating an audio book.  Maybe not as obvious for that 30 or 60 second radio or TV spot.

The truth is, even on a short advertisement it is important for a voice artist to know at east three things about his character (and you ARE playing a character whether you realize it or not):

  1. Who is he?
  2. Where is he?
  3. Who is he speaking to?

These are the three main things you must know about EVERY character you play.  You can get more nuanced than this to be sure, but at a minimum you must know these things.

Who is he?

How do you figure out who this character is?  The text in the script may give you a clue, and if not, possibly the direction notes.  Sometimes you may be a sales representative for a company, or perhaps the manager at one of their stores.  You MAY be one of their customers, or even perhaps a keynote speaker at a conference.  Maybe you are an instructor teaching an employee how a company runs, or even walking a homeowner through a simple home repair.  In any case, it is imperative that you either know instinctively or make something up to inform your read.

Where is he?

Where the character is at, physically, is going to color how he says the things he is saying in the script.  Is he in the boardroom with the CEO and members of the board?  Maybe he is in his boss’s office?  In a store. Or standing on a stage?  If you consider this, you’ll realize that you carry yourself and speak differently when you are home than when you are at work.  Differently still if you are standing in your boss’s office.  Where you are is going to color your read.

Who is he speaking to?

Just liek a stage or screen actor needs to know how he feels about the people he is speaking to so that he speaks to them in a way that fulfills his character, so too does a VO actor need to determine who he is speaking to in order to inform and color his reading of the text.  If he is speaking to a colleague for example, he is likely to use different inflections and language than if he was speaking to his boss, or a customer.  Who the character is speaking to will also inform and color how he says the words in the script.

Other considerations…

Where is the character from?  Is he from Boston?  Texas? Chicago?  NYC?  Each of these locations are going to bring a different accent and slang as well as emphasis on certain words.  Pahhk you-ah caah in the yaahd.  What is the goal of the script?  What is your character trying to accomplish?  You get the idea, try to make the character a 3-dimensional person.

And then what?

Once you figure out these three things (at a minimum) it is time to decide how that character would say the things he is saying in the script.  Let’s say you have determined that your character is the manager of a store, he is in his office in the store and speaking to a customer who is upset about something. He has no regional accent or dialect and his goal is to calm the customer down and make sure they are satisfied.

Now, imagine yourself sitting in the manager’s office in a local store.  Picture a disgruntled customer standing in the door frame, and he is telling you all about what one of your employees did to upset them.   Keep in mind that your goal is to settle them down and make them a satisfied customer.  Now from sitting at the manager’s desk listening to the customer complain, how would you respond?  Not what would you say, the writers have given you that, but HOW would you say it?  Then say it like that.

MARK UP THE SCRIPT!

Once you know who you are portraying and how you are portraying him, it’s time to mark up the script.  Start by reading through it once or twice, then quietly read it out loud to yourself.  Doing this will give you ideas of pacing and where dramatic pauses are required.  Remember to read it out loud as though you are saying it (like it is just occurring to you in your head like in a real conversation), not as though you are reading it – which means you do NOT need to honor all of the writers punctuation.  We do not read and speak the same  way.  After you’ve done this, and have a good idea of how you want to do it, read through it one more time and physically mark the script to cue yourself where to pause and which words to emphasize.  Make up your own shorthand for this, only YOU need to understand it.  If you need more than one read, just do this step as many times as the number of reads you have.

But they want three different reads!

Yep, this happens all the time.  How do you deal with that?  Simple really…change something about the character.  Maybe you add that this customer is a regular complainer, you’d respond somewhat differently even if your goal is to satisfy them, right?  Maybe you decide your character just found out he won the lottery and is so happy he’d do anything just to get through the rest of the day and get out of there to collect his winnings.  You don’t need to completely change the character, just one or two attributes.  What if the customer ran you down in the parking lot as you were getting ready to leave for the day?  Or maybe you just got off the phone with your spouse and your child is getting sent home from school, so you are in a hurry.  The possibilities are endless, just make sure you are also being true to the copy.

The key..

Because you are a voice actor, and not a screen or stage actor (well, maybe you are both, but we are talking about voice over here), you don’t have the luxury of showing the audience through facial expression or body language how you are feeling and what you are thinking.  You have only your voice to do the work.

But here’s the thing…body language and facial expressions DO affect the way we speak.  Even though your audience can’t see you, if you’ll just affect the attitude and expression you are trying to portray, the audience will “hear” that in your voice.  Smile when it is called for, frown, squint, scrunch up your face and gesture with your hands (just try not to make any stray noises when you do it).  ALL of these things will come through in your audio.

At the end of the day…

At the end of the day what is important is that you know your character and then become him for the read!  Good luck!  Break a lip!

 

 

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Ah, the doldrums…

Encouragement, General, Training, Voice Over

Welcome back! 

So, have you ever heard anyone say they are in “The Doldrums”?    It seems that January and February are the doldrums for both Voice over AND acting, at least my agent tells me that these first two months of the year are traditionally, agonizingly slow.  And then there’s COVID…but let’s not talk about what’s happening “in these unprecedented times” (Aren’t you tired of THAT one now?)  And to be honest, that has definitely been true for me.

Not saying I haven’t been working…I certainly have.  I’ve managed to land a role in a feature length independent film, I’ve finalized and published a book and produced two audiobooks to boot.  I’m also working on a production for a ZOOM play. But man, I’ll tell you, for me anyway, the opportunities sure have been sparse!

SHAMELESS PLUG

If you’re interested in my book, you can get it here.

If you’d RATHER have that book for free (A $4.99 value!), go here and subscribe to my blog.

If you’re interested in listening to either of the Audio Books, you can find them here:

Alpha Squad: The Sixth Martyr

CBD: The In Depth Guide To Medicinal Cannabis Transform Your Health Without The High

OK Marketing over…for now anyway.

So, what ARE the doldrums exactly?

If you’ve been around as long as I have, you’ve probably heard people talking about “The Doldrums”.  At least I did.  I never really knew what that meant, except that it was bad.  Later, after joining the Navy and traveling by sea for a while, I learned that old sailors (those wooden ships and iron men types) referred to the doldrums as periods when there were no winds to move the ships through the water, so progress slowed to a crawl.

Both of those ideas are true to a degree, but I wanted to know for SURE what it meant, so I looked it up and here’s what I found:

noun (used with a plural verb)

a state of inactivity or stagnation, as in business or art: August is a time of doldrums for many enterprises.

the doldrums,

            1. a belt of calms and light baffling winds north of the equator between the northern and southern trade winds in the Atlantic and Pacific oceans.
            2. the weather prevailing in this area.

a dull, listless, depressed mood; low spirits.

What surprised me most about this definition is that the term “doldrums” actually refers to prevailing weather in a particular part of the world.  Which is interesting, but not what I’m talking about when I mention doldrums in this context.  What I am discussing here today is that “a state of inactivity or stagnation, as in business or art”.  I suppose, if it lasted long enough, it could also describe “a dull, listless, depressed mood; low spirits”, but we are not there yet!

Not everyone is in the doldrums…

Maybe it’s a localized phenomenon, or maybe it’s just me (Please God, not just me…that would crush my fragile ego) (Can you see my virtual eye roll?) because several of my fellow narrators are definitely NOT experiencing a slowdown in the last couple months.  My friend Joshua Alexander is reporting some pretty stellar, record breaking, sales in the last couple months.  Envy much?  (Yep).

Now a shameless plug for Josh!

Listen, if you are in Voice Over, Josh is a fantastic resource to learn all about self-promotion and direct marketing.  He is always willing to help a fellow VOA, and he administers a great FaceBook group to boot!  If you are IN the doldrums, head over and sign up for Josh’s blog and receive not zero, not one, but TWO free e-books that will help you learn how to effectively market yourself!  On top of that his blog is always informative, relative and humorous to boot.  You’ll enjoy it, I know I do!

OK, back to the doldrums

While the methods Josh preaches work wonderfully (and implementing them has been fruitful), what I need is to be more consistent. All of my failings in consistently marketing myself aside, it’s not to say I haven’t been busy.

What follows are some things to help you keep busy during slow periods and avoid the doldrums.  At least, these are some ways I’ve found to keep busy, and keep moving my business forward, during the “doldrums”.  After all, the last thing we need is a bunch of VOA’s who are dull, listless and depressed!

Training, Training, Training!

Can you ever be so good at your craft that you don’t need to continue training?  If you are struggling to find the answer to that question, I’ll just give it to you here to make it easy for you to keep reading.  No.  The answer is NO.  You are never so proficient that you won’t benefit from more training.  Using my above example, I happen to know that Josh continues to train with a coach he introduced me to (THANKS JOSH!) Scott Burns.  Josh introduced me several months ago.  He still thinks Scott is HIS coach…HA HA HA – He’s MINE!

Sorry, I got a little carried away…where were we…Oh yeah, training.

Book some sessions with your coach

If you’ve been following this blog for a while, you’ll have already found yourself a coach for your VO work, now, while things are slow, may be a good time to book some sessions.  Maybe you need to refresh your demos or produce a new demo in a new genre.  This is a PERFECT time to work on that until work picks up.  If you don’t already HAVE a coach, now is a great time to FIND one.  Reach out to Scott if you like (just remember he is MY coach, Josh!) although I have no real idea if he has availability for any more students.  Or spend a few mijutes reading my post on training here.

Start Blogging

You don’t have to be an expert or a polished author to write a blog.  This post is living proof of THAT.  Everyone has something to say, and that includes you.  Take a few minutes to sit down and brainstorm a dozen or so blog topics.  Do some research if you have to, and then think about what you’d like to say about them. You may feel like you are not a writer, like you’ll never figure out how to write something every week – just like I did – but if you spend a little time (30 minutes?) just thinking about what you’d like to write about, you are SURE to come up with some great ideas.

You MAY think no one is really interested in what you have to say, and at the start, that may be right, but eventually you will attract some followers who DO care about what you have to say.  Like I tell my kds, you NEVER KNOW how something you say may impact someone.

A story about impacting people

Let me give you an example from my own life of how things you say may impact people around you.  I recently reconnected with an old friend from my days being stationed in Naples, Italy (yeah, lucky me, I know), Phil.  (HI PHIL!) Anyway, as we were catching up over email Phil told me a story about something I had said that has stuck with him.  Now, I want to tell you I have no real recollection of the actual conversation he was recounting, nor do I remember saying what he remembers me saying – it was a throw away comment to me – but to Phil it had meaning, and it has stuck with him for more than 20 years.

Rather than write it all out, I’ll just paste what he wrote to me here below:

“Back in Naples, Italy, I had that small business fixing VCR players for my friend in the PX, who rented them out. I would troubleshoot the machines, order the parts, and wait weeks for the parts to arrive before I could fix the machines.

I really couldn’t keep up with the work, due to extensive travel. I gladly relinquished the jobs to you.

When I returned from my next trip, I asked, “Hey, Gary, how are the repairs going? Do you need any help?”

You responded, “No, Phil. I took all the parts I needed from the worst of the lot and fixed four VCRs for the PX. They agreed that the trashed machines weren’t worth fixing, so they are going to order new ones.”

“And they’re happy trashing the old machines?”

“Oh, yeah. They’re only interested in the rental income. The VCRs are worthless sitting on the shelf, waiting for parts.”

That was when I realized that you understood the value of time much better than me.”

All I was doing was explaining how I was handling the business he had bequeathed me, nowhere in my mind was ANYTHING about time management or the value of time.  I’m sure Phil fully understands the value of time, and in this instance, apparently, I got lucky and made a good decision, the point is that you never know how something you say may impact someone.  So SAY IT.  Write that blog!

Perfect your setup…

Another good use of your time during a slow period is reaching out to an engineer and tweaking your audio setup to make it better.  Especially if you are a new narrator or have limited audio engineering experience (like me) it is possible your audio setup or editing/mastering chain could use some optimization.  Best case, it makes you audition submissions sound better (when you get them) and worst case you find out that everything is tuned properly for you.  More likely, somewhere between the best case and worst case, you’ll streamline your processing and make recording/editing/mastering quicker.  In this business it is WAY better to be first in than last.

Add a complimentary skill to your portfolio…

There are a number of ways you can add to your VO business, or even start a secondary part of your business.  If you are accomplished, experienced and have been IN the business for some time, become a VO coach.  If coaching is just too much for you, become a mentor to someone with less experience than you.  Maybe you are an AWESOME sound engineer, pick up a sideline to work for less skilled narrators editing and mastering their audio.  Maybe you always wanted to be a Hollywood star and you can start looking at stage or screen acting as a sideline.  Acting proficiency can ONLY help your VO abilities and could land you a couple paying gigs to boot.

But don’t just do what I suggest…

There are a LOT of ways to not only stay busy, but stay busy building your business, when times are slow.  Think about some of those “Quadrant 4” (for all you Steven Covey fans out there) items you’ve been putting off that could probably use some attention.  If you spend just a few minutes a day thinking about all the peripheral things that need to get done, I’m sure you can come up with a pretty long list.  Then, when the work starts to pick up you have fewer things to worry about, and can dig in and give the performance of your life!

If you enjoyed this, please leave a comment below to let me know.  If you DIDN’T enjoy it, well, I’d like to hear from you too!

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